The Madly's booth caught my eye at Project NY for several reasons, the first being that I love backpacks, the second being that I love leather, and the third being that I love a good rustic display. Bingo, bango, bongo (real words after the jump).
The Madly makes straightforward totes and backpacks that seamlessly (get it?) meld form with function. I liked how some of the bags could be either a tote or a napsac, because when carrying bags by the handles, one of my shoulders inevitably starts to hurt more than the other, and I wish the bag were a backpack. I've been known to put my arms through the handles of my favorite bag in the world, my Jas MB bag from seven years ago, and wear it as a backpack. Let me tell you, it's not a good look.
I also loved the brand's fall line, shown in part here, and their general aesthetic; not only of the bags, but of their website, blog, and the photographs they choose to display with their goods and online. Bravo.