Friday, November 11, 2011

Beautiful Thing of the Day: Jack Spade on Newbury

So a little while ago I posted about Jack Spade. You'll know from reading the post how much I love the brand's stuff. It would be hard to think how I could possibly love it more.

Well, I recently went into the store on Newbury St., and if the website and online presence is cool, the store blows it out of the water. There are funny posters on the ceiling, odds and ends (like little wooden carvings of fishermen) on the display shelves, and old books about tennis hanging next to beautiful wool coats. The ambiance enhances the brand and gives the whole experience of being in the store a level of integrity that I find important.

But what impressed me the most were the people who worked there, Shawna, Sean, and Lee. They were more open and friendly to me than duty required, and I actually want to go back just to hang because they were so cool. Because don't you just hate it when you go into a store and the sales people act aloof? I think I understand why they do it; perhaps they sometimes want you to feel inferior, I think, so that you buy something to prove you aren't.

But in my opinion, kindness always works better, no matter your end goal. And indeed, I walked out of Jack Spade, bag in hand. Can't tell you what I bought--that's a secret. For now. 

Here are some photos I took of the merchandise. Talk about well-made...the place practically seeps quality. I particularly liked the loafers and boots, a collaboration between Jack Spade and Rancourt, a family-operated company based Lewiston, Maine, where they make their shoes. And you know I feel good about that.

See the German Shepherd in the background (pulling a panda in a carriage)? No wonder I like this place.

I's just too good.

What's Wilder about this?
 That a retail store has a poster of a woman riding a bicycle pant-less on their ceiling (see the last picture).

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